Behavioral Measures

Normed Measures - Personality; Cognition; Social Dynamics; Drives & Emotions

Personality - Big 5

Category	Summary	High Score	Low Score
openness	This measure and its facets examines the degree to which a person is open to new ideas or new experiences.	Suggests an individual is emotional, creative, and imaginative.	Suggests that an individual is more conventional, predictable, and practical.
Facets
artistic	The degree to which a person uses language that suggests they appreciate and enjoy the arts.	Suggests an individual is using language that makes them appear to appreciate and enjoy the arts.	Suggests an individual is using language that makes them appear less likely to appreciate and enjoy the arts.
adventurous	The degree to which a person uses language that suggests they enjoy and seek out adventure.	Suggests an individual is using language that makes them appear to enjoy and seek out adventure.	Suggests an individual is using language that makes them less likely to enjoy and seek out adventure.
intellectual	The degree to which a person uses language that suggests they are inclined toward intellectual or academic learning.	Suggests an individual is using language that makes them appear inclined toward intellectual or academic learning.	Suggests an individual is using language that makes them appear less inclined toward intellectual or academic learning.
liberal	The degree to which a person uses language that suggests they are socially and ideologically liberal.	Suggests an individual is using language that makes them appear socially and ideologically liberal.	Suggests an individual is using language that makes them appear less socially and ideologically liberal.
imaginative	The degree to which a person uses language that suggests they are imaginative.	Suggests an individual is using language that makes them appear imaginative.	Suggests an individual is using language that makes them appear less imaginative.
emotionally_aware	The degree to which a person uses language that suggests they are conscious of and connected with their feelings and emotions.	Suggests an individual is using language that makes them appear conscious of and connected with their feelings and emotions.	Suggests an individual is using language that makes them appear less conscious of and connected with their feelings and emotions.

Category	Summary	High Score	Low Score
conscientiousness	This measure and its facets examine the degree to which a person is reliable, organized, disciplined, and deliberate.	Suggests an individual is significantly organized, disciplined, and deliberate.	Suggests that an individual is more impulsive, careless, or disorganized.
Facets
self_assured	The degree to which a person uses language that suggests they are confident in themselves.	Suggests an individual is using language that makes them appear highly confident in themselves.	Suggests an individual is using language that makes them appear less confident in themselves.
disciplined	The degree to which a person uses language that suggests they are prone to following routines and rules.	Suggests an individual is using language that reflects they are likely to follow routines and rules.	Suggests an individual is using language that reflects they are less likely to follow routines and rules.
ambitious	The degree to which a person uses language that suggests they are ambitious or driven by the desire for achievement.	Suggests an individual is using language that makes them appear ambitious or driven by the desire for achievement.	Suggests an individual is using language that makes them appear less ambitious or driven by the desire for achievement.
dutiful	The degree to which a person uses language that suggests they respect expectations or authority.	Suggests an individual is using language that makes them appear likely to respect expectations or authority.	Suggests an individual is using language that makes them appear less likely to respect expectations or authority.
cautious	The degree to which a person uses language that suggests they are cautious.	Suggests an individual is using language that makes them appear cautious.	Suggests an individual is using language that makes them appear less cautious.
organized	The degree to which a person uses language that suggests they are organized and orderly.	Suggests an individual is using language that makes them appear organized and orderly.	Suggests an individual is using language that makes them appear less organized and orderly.

Measure	Summary	High Score	Low Score
extraversion	This measure and its facets examine the degree to which a person feels energized or uplifted when interacting with others.	Suggests an individual is significantly sociable, out-going, and socially assertive.	Suggests that an individual is more reserved, reflective, dislikes being the centre of attention.
Facets
sociable	The degree to which a person uses language that suggests they seek out and enjoy social situations.	Suggests an individual is using language that reflects they are likely to seek out and enjoy social situations.	Suggests an individual is using language that reflects they are less likely to seek out and enjoy social situations.
friendly	The degree to which a person uses language that suggests they are friendly and positive when interacting with others.	Suggests an individual is using language that makes them appear friendly and positive when interacting with others.	Suggests an individual is using language that makes them appear less friendly and positive when interacting with others.
assertive	The degree to which a person uses language that suggests they are assertive and comfortable expressing their ideas and needs.	Suggests an individual is using language that makes them appear assertive and comfortable expressing their ideas and needs.	Suggests an individual is using language that makes them appear less assertive and comfortable expressing their ideas and needs.
active	The degree to which a person uses language that suggests they have a need for activity and engagement in their life.	Suggests an individual is using language that makes them appear likely to need activity and engagement in their life.	Suggests an individual is using language that makes them appear less likely to need activity and engagement in their life.
energetic	The degree to which a person uses language that suggests they have energy and enthusiasm.	Suggests an individual is using language that makes them appear likely to have energy and enthusiasm.	Suggests an individual is using language that makes them appear less likely to have energy and enthusiasm.
cheerful	The degree to which a person uses language that suggests they are happy and cheerful.	Suggests an individual is using language that makes them appear happy and cheerful.	Suggests an individual is using language that makes them appear less happy and cheerful.

Measure	Summary	High Score	Low Score
agreeableness	This measure and its facets examine the degree to which a person is inclined to please others.	Suggests an individual is significantly cooperative, trusting, and well-liked.	Suggests that an individual is more critical, demanding, and unsympathetic.
Facets
generous	The degree to which a person uses language that suggests they enjoy spending their time and money on others.	Suggests an individual is using language that reflects they enjoy spending their time and money on others.	Suggests an individual is using language that reflects they are unlikely to enjoy spending their time and money on others.
trusting	The degree to which a person uses language that suggests they trust people easily.	Suggests an individual is using language that makes them appear trusting of others.	Suggests an individual is using language that makes them appear less trusting of others.
cooperative	The degree to which a person uses language that suggests they take into account the needs of others.	Suggests an individual is using language that reflects they typically take into account the needs of others.	Suggests an individual is using language that reflects they less frequently take into account the needs of others.
empathetic	The degree to which a person uses language that suggests they are internalizing the feelings of others.	Suggests an individual is using language that reflects they typically internalize the feelings of others.	Suggests an individual is using language that reflects they less frequently internalize the feelings of others.
genuine	The degree to which a person uses language that suggests they are genuine and honest.	Suggests an individual is using language that makes them appear genuine and honest.	Suggests an individual is using language that makes them appear less genuine and honest.
humble	The degree to which a person uses language that suggests they are humble and modest.	Suggests an individual is using language that makes them appear humble and modest.	Suggests an individual is using language that makes them appear less humble and modest.

Measure	Summary	High Score	Low Score
neuroticism	This measure and its facets examine the degree to which a person expresses signs of anxiety, unhappiness, pessimism, or depression.	Suggests an individual is significantly anxious, unhappy, pessimistic, or depressed.	Suggests an individual is more calm, resilient, and confident.
Facets
impulsive	The degree to which a person uses language that suggests they act impulsively.	Suggests an individual is using language that makes them appear likely to act impulsively.	Suggests an individual is using language that makes them appear less likely to act impulsively.
stress_prone	The degree to which a person uses language that suggests they are experiencing stress and strongly affected by it.	Suggests an individual is using language that makes them appear affected by stress.	Suggests an individual is using language that makes them appear less affected by stress.
anxiety_prone	The degree to which a person uses language that suggests they are experiencing anxiety and affected by it.	Suggests an individual is using language that makes them appear affected by anxiety.	Suggests an individual is using language that makes them appear less affected by anxiety.
aggressive	The degree to which a person uses language that suggests they are aggressive.	Suggests an individual is using language that makes them appear aggressive.	Suggests an individual is using language that makes them appear less aggressive or not aggressive at all.
melancholy	The degree to which a person uses language that suggests they are melancholic.	Suggests an individual is using language that makes them appear melancholy.	Suggests an individual is using language that makes them appear less melancholy or not melancholy at all.
self_conscious	The degree to which a person uses language that suggests they feel embarrassed or anxious about themselves or their skills.	Suggests an individual is using language that makes them appear embarrassed or anxious about themselves or their skills.	Suggests an individual is using language that makes them appear less embarrassed or anxious about themselves or their skills.

Emotions

Measure	Summary	High Score Samples / Score
admiration	Includes aesthetic appreciation, awe, and pride. Includes the feeling of being impressed by anything or anyone. Includes both pride in yourself and admiration of others.	oh WOW! I'm so impressed! 0.85
amusement	Includes laughter and humour, the feeling of watching good comedy, and casual laughter in conversation.	Her laugh was SO infectious! 0.83
calmness	Includes relaxation and peacefulness, such as feelings achieved from meditation or other relaxation exercises. Includes the feeling of watching a quiet landscape with a cup of tea.	Take a deep relaxing breathe and stretch #yoga 0.75
excitement	Includes excitement or anticipation, waiting for something to happen. Includes the feeling of jitters before any event, such as a work presentation or a wedding. Includes the feeling of looking forward to the release of the next movie in your favourite series.	Amp up this partay! 0.74
gratitude	Includes thankfulness, satisfaction, relief. Includes the feeling of being pleasantly full (not bloated) after a good meal. Includes the sign of relief after almost breaking a dish but catching it at the last moment.	Phew! SO VERY glad that the exam is over #RELIEF 0.7
joy	Includes happiness, enjoyment, and pleasure. Includes the feelings of being at a festival or reading a good book – whichever you prefer. Includes the feelings of playing a favourite game or doing a favourite hobby.	Lets go walking - it's #sunny! :grinning: 0.72
love	Includes adoration, romance, and affection. Includes the feeling of watching a cute video of an animal you’ve never met. Includes fondness or affection for friends.	I absolutely adore rum and raisin icecream <3 0.79
anger	Includes annoyance, rage, and frustration. Ranges from the feeling of irritation at a fly buzzing around your head to the feeling of deep fury after being betrayed by a loved one.	Stop! That's my muffin! 0.74
boredom	Includes momentary boredom and existential boredom. Ranges from the feeling of waiting around with nothing to do, to existential boredom or ennui, such as the feeling that every day in your life is the same.	What a bland lecture! 0.78
disgust	Includes disgust and disdain, such as the visceral disgust felt about bodily fluids or rotting garbage. Includes social or conceptual disdain, the way you might feel about those with different political opinions.	yuck! That's pretty gross! 0.84
fear	Includes worry, anxiety, and horror. Includes the feeling of being terrified at a scary movie. Includes vague feelings of anxiety about unknown factors such as money or health.	I am terrified of dying :scared: 0.83
sadness	Includes disappointment, grief, and sorrow. Includes intense feelings of mourning and loss. Includes mild disappointment after everyday losses, such as not finding something you want at the store.	A singularly spectacular failure :cry: 0.84
curiosity	Includes confusion, interest, intrigue, and entrancement, such as the feeling of not being able to look away from the scene of an accident. Includes fixation on a hypnotic image or obsession with finding the answer to a mystery.	I can't look away. Scooby...I wonder? 0.7
surprise	Includes any surprise or shock, whether positive, negative, or neither. Includes coming home from work on your birthday and seeing friends jump out yelling “surprise!!!”. Includes the intense shock of finding out that a loved one has been in an accident.	OMG!! Who? 0.92
ambifeel	The proportion of the text sample that expresses ambiguous or ambivalent emotions. For example, if you are craving something, you have positive feelings about it but also do not have access to it. The emotions Curiosity and Surprise contribute to this summary score.	This is a little more unloading a secret, and searching for answers. 0.12
badfeel	The proportion of the text sample that expresses negative, or typically “bad” emotions. The emotions Boredom, Sadness, Disgust, Anger, and Fear contribute to this summary score.	I had a really BAD day :( 0.76
goodfeel	The proportion of the text sample that expresses positive, or typically “good” emotions. The emotions Love, Joy, Amusement, Gratitude, Admiration, Calmness, and Excitement contribute to this summary score.	That movie was BRILLIANT and AWESOME!!! 0.83
sentiment	Total sentiment on a scale from most negative to most positive. A sentiment score of 0 indicates either equal amounts of positive and negative emotions or no emotions present. Goodfeel, Badfeel, and Ambifeel will allow you to differentiate between degrees of negative, neutral, or positive emotions based on the scoring	How upsetting :sad: -0.94
emotionality	The proportion of the text sample that expresses any emotion, as well as the intensity of that emotion.	I'm so very sorry :'( 0.87
non_emotion	The portion of text that does not indicate any emotions.	I have completed the task within schedule. 1

Cognition

Measure	Summary	High Score Definition	Low Score Definition
analytical_thinking	Reflects structured, hierarchical thinking, complex problem solving, and higher order executive functioning.	Reflects formal, logical, hierarchical and strategic thinking.	Reflects more informal, here-and-now, and narrative thinking.
cognitive_processes	A measure of the automatic cognitive processes involved with paying attention, or processing environmental inputs and the world around us.	Suggests that unnecessary or attentional demands are being imposed on a person, making the task of processing information more difficult.	Suggests attentional demands are less burdensome or more manageable.
causation	The degree to which a person is engaged in causal thinking, or understanding the relationship between a cause and its effect.	Suggests significant causal thinking or focus on understanding the relationship between a cause and its effect.	Suggests little-to-no causal thinking or focus on understanding the relationship between a cause and its effect.
certainty	The degree to which a person is using language that reflects concepts such as certainty, specificity, and completeness, with the intention of persuading themselves or someone else that something is true.	Suggests a significant focus on persuading themselves or someone else that something is true.	Suggests little-to-no intention of persuading themselves or someone else that something is true.
comparisons	The degree to which language is being used to compare one entity with another.	Suggests a significant amount of language being used to compare one entity to another.	Suggests attentional demands are less burdensome or more manageable.
differentiation	The degree to which language is being used to distinguish between entities, people, or ideas.	Suggests a significant amount of language being used to distinguish between entities, people, or ideas.	Suggests little-to-no language being used to distinguish between entities, people, or ideas.
discrepancies	The degree to which a person is comparing or articulating the difference between a current state with an alternative state, as often seen in expressions of inferiority, desires, or expectations.	Suggests significant language being used to articulate the difference between a current state with an alternative state.	Suggests little-to-no language being used to articulate the difference between a current state with an alternative state.
insight	The degree to which a person is focused on understanding, insight or gaining clarity into themselves, someone else or an entity.	Suggests a significant focus on understanding, insight, or gaining clarity.	Suggests little-to-no focus on understanding, insight, or gaining clarity.
tentative	The degree to which a person is signalling uncertainty or the using non-definitive or hedging language.	Suggests significant signalling of uncertainty or significant use of non-definitive or hedging language.	Suggests little-to-no signalling of uncertainty and little-to-no use of non-definitive or hedging language.

Drives

Measure	Summary	High Score Definition	Low Score Definition
affiliation	The degree to which a person is driven by their own internal need for affiliation with other individuals or groups.	Suggests significant affiliation with others, or a significant need for affiliation with others.	Suggests little-to-no affiliation with others, or little-to-no need for affiliation with others.
achievement	The degree to which a person is driven by an internal need for achievement.	Suggests a person with a significant internal need for achievement and self-actualization.	Suggests a person with little-to-no internal need for achievement and self-actualization.
risk_seeking	The degree to which a person is focused on engaging in risky behaviors or activities.	Reflects a significant focus on seeking or engaging in risky behaviours or activities.	Reflects minimal focus on seeking or engaging in risky behaviours or activities.
risk_aversion	The degree to which a person is focused on avoiding risk.	Reflects a significant focus on avoiding risk.	Reflects minimal focus on avoiding risk.
power	The degree to which a person is driven by an internal need for power or domination.	Suggests a significant internal need for power or domination.	Suggests an individual with little-to-no internal need need for power or domination.
reward	The degree to which a person is driven by an internal need for reward.	Suggests a significant internal need for reward.	Suggests an individual with little-to-no internal need for reward.

Social Dynamics

Category	Summary	High Score	Low Score
social	The degree to which a person is focused on social engagement or has an awareness of other people.	Reflects a significant focus on, or desire for social engagement, or a high degree of awareness of other people.	Reflects little desire for social engagement or minimal awareness of other people.
affiliation	The degree to which a person is driven by their own internal need for affiliation with other individuals or groups.	Suggests significant affiliation with others, or a significant internal need for affiliation with others.	Suggests little-to-no affiliation with others, or little-to-no internal need for affiliation with others.
inward_focus	The degree to which a person's language is focused on themselves.	Suggests increased focus on oneself.	Suggests minimal to no focus on oneself.
outward_focus	The degree to which a person is focused on people other than themselves.	Suggests a significant focus on people and entities other than oneself.	Suggests minimal to no focus on people or entities other than themselves.
authentic	The degree to which communication style is personal, honest and unguarded or more closed, guarded and distanced.	Associated with a more honest, personal, and disclosing style of communication.	Associated with a more guarded, distanced style of communication.
negations	The degree to which a person is using language associated with negating, refuting, or contradicting something being discussed.	Associated with a significant amount of language that negates, refutes, or contradicts something being discussed.	Associated with little-to-no language associated that negates, refutes, or contradicts something being discussed.
clout	The degree to which communication reflects certainty and confidence.	Reflects language that is highly confident.	Reflects a more tentative, humble, anxious style of communication.

Temporal and Orientation

Score	Summary	High Score Sample
focus_future	The degree to which a person is focused on the future.	"Tomorrow will be awesome." 0.5
focus_past	The degree to which a person is focused on the past.	"I added value yesterday." 0.5
focus_present	The degree to which a person is focused on the present.	"Do it today!" 0.66
external_focus	The degree to which a person is focused on people other than themselves.	"We make her strong." 0.5
self_focus	The degree to which a person's language is focused on themselves.	"I do things for me, myself and me!" 0.5